Brand experience.
Game-making expertise.
WePlayFN brings together experience in branded interactive campaigns and hands-on Fortnite production. We develop concepts, design gameplay, and build the experience—with clear scope and playable reviews along the way.
What we bring.
Brand thinking
We start with the audience, the message, and the reason for the activation. Those decisions guide how the brand fits into the game.
Game design
We shape what players do, how they progress, and how they experience the brand. The concept becomes a game with clear objectives and engaging interactions.
Fortnite production
We turn the design into a playable island through UEFN development, Verse programming, testing, and publishing preparation.
What matters
to us.
Put fun first
We build games people enjoy playing. The brand becomes part of that experience, with gameplay that gives players something engaging to do.
Give the brand a meaningful role
We connect the brand’s identity to the setting and gameplay. Its character shapes the experience and the choices players make.
Make progress visible
We test ideas early, share playable builds, and communicate clearly. Your team can see the work, try it, and make informed decisions as production develops.
How we work.
Clear decisions.
Playable progress.
Start with a conversation
Bring a question, an early idea, or an existing brief. We discuss the goal, audience, and constraints, then agree the scope and responsibilities.
Test the idea early
We develop the concept and prototype the core gameplay. Your team tries it and reviews the direction before we build the full experience.
Build, review, refine
We develop the game and share playable builds at agreed milestones. You provide feedback and brand approvals; we turn decisions into the next version.
Prepare for launch
We test and prepare the island for publishing. Together, we coordinate timing and agreed launch assets with your marketing team.
Our work in Fortnite.
Explore all projects
K-Pop Demon Hunters
A room-by-room adventure in the K-Pop Demon Hunters universe, with combat, upgrades, and rewards.
Inside the project
TMNT: Rescue Rogue
A solo and co-op journey from New York to Dimension X, built for the TMNT Builder Challenge.
Inside the project
Star Wars: Pet Rescue
The Empire has taken your companions. Your mission: bring them home.
Inside the project
The team behind it.
Based in Brooklyn.
Working as a distributed studio.
Rustam Mirzakhmedov leads creative direction and production. Our core team covers game design, Verse programming, 3D art, and concept development. We bring in additional specialists as needed for each project.
Previously WorldSmiths, we now create and publish as WePlayFN.
Brand work
that came first.
Selected projects from Beagle Reality, Rustam’s previous studio.
Dodo × Dune
A themed pizza box became the starting point for an AR scene, connecting the packaging to the entertainment collaboration.
L’Oréal
A camera-based lipstick try-on let people explore the product as part of an influencer campaign.
NBA 2022 Finals
Interactive camera effects gave the audience a way to take part in the Finals moment.
Your next campaign.
Let’s talk.
Start with a question, a rough idea, or a full brief. We’ll explore what’s possible in Fortnite and help you shape the next step.